joe desena book

Winning isn’t everything, even in Sparta

Joe Desena designed and built the Spartan Race as a mirror for challenges in life. Something like, we’ve gotten so used to being comfortable that any type of discomfort seems magnified. His thinking is that with enough exposure to discomfort, little things will be put back into their rightful place and become, well… little.Continue reading “Winning isn’t everything, even in Sparta”